Dollarstore ups the pace<\/h1><\/div>Discount retail is growing in Europe, and Swedish Dollarstore is leading the way in the Nordics. Alongside Prisma, they are identifying future property locations and reaching new \u00adcustomer groups.<\/p>\n<\/div><\/div><\/div>
Dollarstore is <\/b><\/span>Prisma\u2019s largest tenant, with 20% of the total rental value. Together, the companies opened one new store in Sweden and two in Denmark in 2024, and broke ground for a further two projects in Sweden.<\/p>\nGrowth in the Danish market, where the chain operates as Big Dollar, is an objective for the next few years. \u201cThere has been great interest from customers since the first two stores opened in 2022,\u201d says Dollarstore\u2019s Chief Expansion Officer, Fredrik Holmstr\u00f6m.<\/p>\n
\u201cThe trend is evident across Europe, with more customer groups discovering discount retail. It\u2019s not just about spending less on your shopping, but about being a smart consumer regardless of your finances.\u201d<\/p>\n
In 2025, Prisma plans to establish several Dollarstore stores in Sweden and Big Dollar in Denmark.<\/p>\n
\u201cWe want to be available to as many people as possible, and store location is of course crucial. We look at the whole country, and ideally want to set up in or near out-of-town retail parks with high throughput, which makes Prisma the right partner for us,\u201d Fredrik Holmstr\u00f6m concludes.<\/p>\n<\/div><\/div><\/div>
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Discount retail is growing in Europe, and Swedish Dollarstore is leading the way in the Nordics. Alongside Prisma, they are identifying future property locations and reaching new \u00adcustomer groups.<\/p>\n<\/div><\/div><\/div>
Dollarstore is <\/b><\/span>Prisma\u2019s largest tenant, with 20% of the total rental value. Together, the companies opened one new store in Sweden and two in Denmark in 2024, and broke ground for a further two projects in Sweden.<\/p>\n Growth in the Danish market, where the chain operates as Big Dollar, is an objective for the next few years. \u201cThere has been great interest from customers since the first two stores opened in 2022,\u201d says Dollarstore\u2019s Chief Expansion Officer, Fredrik Holmstr\u00f6m.<\/p>\n \u201cThe trend is evident across Europe, with more customer groups discovering discount retail. It\u2019s not just about spending less on your shopping, but about being a smart consumer regardless of your finances.\u201d<\/p>\n In 2025, Prisma plans to establish several Dollarstore stores in Sweden and Big Dollar in Denmark.<\/p>\n \u201cWe want to be available to as many people as possible, and store location is of course crucial. We look at the whole country, and ideally want to set up in or near out-of-town retail parks with high throughput, which makes Prisma the right partner for us,\u201d Fredrik Holmstr\u00f6m concludes.<\/p>\n<\/div><\/div><\/div>![\"Dollarstore\"](\"https:\/\/prismaproperties.se\/wordpress\/wp-content\/uploads\/2025\/04\/Skarmavbild-2025-04-07-kl.-10.47.03-e1744015749557.png\" "\\"Ska\u0308rmavbild")