{"id":5354,"date":"2025-04-07T11:01:47","date_gmt":"2025-04-07T09:01:47","guid":{"rendered":"https:\/\/prismaproperties.se\/about-prisma-properties\/case-willys\/"},"modified":"2025-04-28T13:52:50","modified_gmt":"2025-04-28T11:52:50","slug":"case-willys","status":"publish","type":"page","link":"https:\/\/prismaproperties.se\/en\/about-prisma-properties\/case-willys\/","title":{"rendered":"Case: Willys"},"content":{"rendered":"

<\/div><\/div><\/div><\/div>

Willys sees rapid growth<\/h1><\/div>

Uncertain times have made food consumers more cost-conscious. Willys is one of the discount chains that has gained the most ground in recent years. With strong customer loyalty and a popular brand, Willys has everything in place for continued growth
\n\u2013 a journey that Prisma is helping to make possible.<\/p>\n<\/div><\/div><\/div>

Willys accounts for<\/b><\/span> 10% of the rental value of Prisma\u2019s portfolio overall. Today, the chain has over 240 stores in Sweden and continues growing faster than the market.<\/p>\n

When establishing new stores, Willys seeks out locations where there is a clear demand for affordable and sustainable food, with very high throughput and easy access both by car and on foot.\u202fWith Prisma as a partner, Willys will not only have access to the right locations, but also the ability to establish itself where there are synergies between shopping, restaurants and EV charging.
\nThis strengthens customer flows and lays the best foundation for Willys to reach loyal customers and new ones alike.<\/p>\n

After several years of rising food prices, the pressure for more Willys stores across Sweden remains high, according to Heinz M\u00f6ller, Establishment Manager for the chain.<\/p>\n

\u201cI\u2019m delighted to say that every day, people get in touch and ask us to set up in their area. Working with Prisma gives us an excellent platform to build on, so we can continue consolidating our position in the long term,\u201d says Heinz M\u00f6ller.<\/p>\n<\/div><\/div><\/div>

\"Willys,<\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":132,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-5354","page","type-page","status-publish","hentry"],"yoast_head":"\nCase: Willys och energieffektivisering - Prisma Properties<\/title>\n<meta name=\"description\" content=\"Prisma Properties bidrar till h\u00e5llbarhet genom arbete med energieffektivisering av fastighetsbest\u00e5ndet, produktion och f\u00f6rs\u00e4ljning m.m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prismaproperties.se\/en\/about-prisma-properties\/case-willys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case: Willys och energieffektivisering - 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