We Know Discount Retail
We have deep expertise in discount retail and know what it takes to create successful store locations. We understand which locations and property types work best and have a strong position within our three main categories: discount retail, grocery retail, and quick-service restaurants (QSR). These categories maintain stable demand regardless of the economic climate. In fact, both discount retailers and grocery retails with a discount profile have grown and gained market share for several years – a trend expected to continue in both economic upturns and downturns.
Three categories
In recent years, discount retail categories have become increasingly attractive, growing faster than the rest of the retail sector. The economic downturn and a weak Swedish currency have further strengthened the demand for more affordable alternatives. Even as the economy improves, discount retail is expected to remain a popular choice, making it an interesting segment for investors.
General discount retail
General discount retailers sell products at prices significantly lower than the typical market rate. This segment has experienced strong growth over the past decade and continues to gain market share. Among Prisma’s tenants in this category are leading Nordic brands such as Dollarstore, Rusta, and Ö&B.
Grocery retail
The discount segment is also expanding, driven by a tougher economic climate and rising food prices. Tenants such as Willys, Lidl, and Netto in Denmark are well-established players meeting the growing demand for affordable groceries.
Quick service restaurants
Properties for QSR are a fast-growing category in the real estate market. This sector includes fast-food chains and roadside restaurants that offer quick service and short customer visits. As more consumers switch to electric vehicles, the demand for attractive roadside destinations that combine food, service, and EV charging is expected to grow. Examples of Prisma’s tenants in this category include McDonald’s, ChopChop, Dinners, and KFC.
