Willys sees rapid growth
Uncertain times have made food consumers more cost-conscious. Willys is one of the discount chains that has gained the most ground in recent years. With strong customer loyalty and a popular brand, Willys has everything in place for continued growth
– a journey that Prisma is helping to make possible.
Willys accounts for 10% of the rental value of Prisma’s portfolio overall. Today, the chain has over 240 stores in Sweden and continues growing faster than the market.
When establishing new stores, Willys seeks out locations where there is a clear demand for affordable and sustainable food, with very high throughput and easy access both by car and on foot. With Prisma as a partner, Willys will not only have access to the right locations, but also the ability to establish itself where there are synergies between shopping, restaurants and EV charging.
This strengthens customer flows and lays the best foundation for Willys to reach loyal customers and new ones alike.
After several years of rising food prices, the pressure for more Willys stores across Sweden remains high, according to Heinz Möller, Establishment Manager for the chain.
“I’m delighted to say that every day, people get in touch and ask us to set up in their area. Working with Prisma gives us an excellent platform to build on, so we can continue consolidating our position in the long term,” says Heinz Möller.
